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Tiger - Okay, He's Human.....Now Let's Enjoy His Golf
Written by George   
Tiger woods and his wife-but for how much longer?

I have let my family down and I regret those transgressions with all of my heart.
I have not been true to my values and the behavior my family deserves.
I am not without faults and I am far short of perfect.
I am dealing with my behavior and personal failings behind closed doors with my family.
Those feelings should be shared by us alone.

I suspect you knew something didn't quite make sense in Tiger's world after hearing about a driveway car accident at 2:25am, scratches on the face and his wife holding a golf club. It seems many gave Tiger the benefit of the doubt as they believed that he was a squeaky clean family man. Upon hearing the news, a marital problem was my first thought mainly because Tiger has had (until now) a superior image and maintained a super secretive private life. This bizarre accident seemed out of character for a man who loves his privacy. I'm glad he finally came clean earlier this week with his "transgressions" as it should serve him well in the future with his family, the public and his sponsors.

What is quite scary for his fellow PGA golfers is that his ordeal might make him a better golfer.

The worst kept secret is finally out and now the greatest golfer ever has a few blemishes. It's fascinating how HUGE this story has become and I wanted to address some of the issues that my inner circle has discussed as well as commentary I have read.

Family Man

Tiger Woods never claimed to be a "family man" or "man of values". All he ever talked about was golf and nothing about his private life. He did mention that he was a boring guy although we now know that nothing could be further from the truth. Previously, the perception of Tiger was a good guy who had it all - golfing perfection, beautiful Swedish wife, two kids, money to burn...so most people assumed that because of the perception, the integrity of the man was solid.

We should never forget these wise words - "Never judge a book by its cover".

Tiger cheated on his wife, let down his family and his integrity has taken a severe blow. I have written about him on more than one occasion yet purposely never talked about his family life as I didn't want to give the impression that he was a loyal family guy as how could I or anyone else know. I had hoped that Tiger's integrity was rock solid but having worked in sports and with famous athletes, his admission didn't shock or even surprise me as I have seen the mighty temptations that exist in their world. In no way do I condone his actions although it's important to remember that he never claimed to be anything other than a guy who wanted to be the best golfer that he could be.

Why Tiger Made the "transgressions" Admission

In my opinion, there is one main reason why Tiger wrote so candidly on his website about his inappropriate behavior - his sponsors. Nike, Gatorade and numerous others pay Tiger approximately 90 million dollars a year and he obviously didn't want them going away. In addition, the sponsors didn't want to lose the worldwide appeal of Brand Tiger and the money he generates for them. They knew what a public relations nightmare it would be if Tiger stayed silent so they probably encouraged him to make a statement.

It's not surprising that all of his major sponsors strongly supported him during this chaotic period. The marketing of Tiger Woods will go on.

On Being a Role Model

Tiger WoodsWhether they like it or not, Tiger and all other athletes who our youth look up to and admire are role models. In my opinion, the former NBA player Charles Barkley had it wrong when he mentioned that he was not a role model.

The millions of youth who admire Tiger may be confused and/or disappointed about his situation. They will be watching to see if he cleans up his act and becomes the genuine family man that he now seems to want to be.

Even though I am no Tiger Woods (especially my golf game), I consider myself to be a role model to those I mentor or look to me for support/guidance. I take the role of "family man" and "responsible behavior" seriously as do some of my close friends. Temptations are plentiful for everyone from the common man to the rich athlete but it takes a real man to resist those temptations and do the right thing.

Yes, Tiger has lost a few stripes. That is the bad news.

The good news is that he has a new motivation (improving his family life and repairing his image) and that is troubling for the golfers who will soon be competing against him. Tiger always comes to play but when he is motivated, there is something special in his game and he tends to excel at the highest level.

Let's give him a break now as I am tired of the endless media attention and articles.

Everyone will be watching when Tiger plays his first golf tournament early next year. I know I will as he is one of the few athletes I make time to view when he appears on television.

The media attention will be enormous, the public interest will be high and Tiger's motivation will be enormously high. His fellow PGA golfers better be prepared!

I hope he gets his private life back on track especially for the youth who idolize and hold him in high regard. In the interim, I plan to enjoy his golf game and quest to win a record 19 Major Championships.

about the author

GeorgeGeorge.  Founder of the 5th Annual "American Basketball Coach in Sweden" (ACS) program. In New York City, he worked for Madison Square Garden (Sponsorship Sales) and America's Charities (Fundraiser). In Europe, for UNICEF and various non-profit and private sector organizations. He also played Division 1 basketball at the Universtiy of Vermont. George lives in Sweden with his wife and two children.

Read his blog http://gswede-sunday.blogspot.com

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